Wearing Islam hijab has always been a controversial practice. While Islamic countries have been discussing if it should remain compulsory, France has initiated another wave of discussion when they banned Burkinis in 2016. Does "objectifying women" mean forcing them to cover up, or does it mean forcing them not to? Nas Daily points out that both are objectification – the key is the freedom of choice.
The ad also hints the bias and stereotype society has for exotic cultures. For example, most Iranian women do not cover up their entire face. Google for a bit and you will see how Iranian hijab is very similar to what Catholic nuns and Orthodox Jews wear. Why would an ad from Israel attack the practice of hijab wearing then? It is indeed worth thinking about.
Nas Daily I normally don’t react to things like this.
But when I find that it’s a coordinated nationwide campaign, I can only ask myself: "how did so many people find this acceptable?"
And this is why I find this very important to talk about.
I understand the comany probably just wants media publicity, that’s why I hid everything about the brand itself, but it is a clothing brand.
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